book Maths Puzzle Numerical Ability

In all equations of graphs the equation is y=mx+b. Being that "m" is equal to the slope and "b" representing the y-interscept. My question is why do they use those specific letters for the equation?

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book Other Question

(x^2-9x+18)/(x-6) simplify:

6 over 2x-12 minus 20 over x^2-4x-12

Please explain in detail so I understand Thanks.