first increased by 10% and then decreased by 10%
let company market share be 100
10% = 10/100 = 1/10
so 10% of 100 = 10
new share after increase= 100 + 10 = 110..
now 10% of 110 is 11
so new share after decrease is 110 -11 = 99
1 loss on 100 means 1%