Code is obtained as follow
ZEE CINEMA becomes ACE EEIMNZ after taking the letters in increasing order
Sum of position of letters according to English alphabet is
(1+3+5)(5+5+9+13+14+26) = (9)(72) hence the code,
Similarly
SAHARA ONE is changed to AAAEHN ORS
after taking the letters in increasing order sum of position of letters according to English alphabet is
(1+1+1+5+8+14)(15+18+19) = (30)(52)